DIGITAL. CHANGE.
Leve sua mídia para o mobile sem custo inicial. Apoiamos assinaturas, receita publicitária e a evolução contínua do produto desde o lançamento.
Publisher app assessment
Review your current audience, revenue, and technology position to identify an appropriate app approach
Current traffic sources
Which channels currently account for most visits to your website?
Industry context
Data: Search engine traffic declined by an average of 15% in 2024. 68% of platform-dependent publishers experienced lower revenue.
App impact: An app provides a publisher-owned channel that is less exposed to changes made by external platforms.
Traffic is balanced across several acquisition channels
News aggregators and distribution platforms are the main source
We depend heavily on Google Search and Google Discover
Social platforms such as X, Facebook, and Instagram drive most traffic
Why publishers choose MediaLeap
Develop your web media into a broader platform with stronger revenue potential
Diversified revenue
Build additional revenue streams and a more stable business model as display advertising becomes less predictable.
Add in-app subscriptions to develop recurring revenue alongside traffic-based income.
Create app-specific inventory that complements your existing web advertising.
Use performance data to review and improve the revenue model over time.
Stronger reader engagement
Develop a closer relationship with readers, increase repeat usage, and strengthen the value of your media brand.
Recommend relevant content based on reader behavior and stated interests.
Provide fast navigation and a reading experience designed for mobile use.
Use the app and website together to serve different reader needs and acquisition channels.
International reach and data
Support multilingual publishing and make app performance visible through practical audience analytics.
Reach readers outside Japan with translated content and localized app experiences.
Use reader behavior to inform content planning, distribution, and retention.
Track app usage and business outcomes through a real-time analytics dashboard.
Planos e preços
Comece sem custo inicial de desenvolvimento nos planos Standard e Premium
Basic
Desenvolvimento essencial e suporte para levar sua mídia web ao ambiente mobile
- Desenvolvimento inicial orçado separadamente
- Recursos essenciais do app
- Exibição e busca de artigos
- Notificações push
- Assinaturas
- Publicidade no app
- Publicação na App Store e no Google Play
- Sem tarifa de plataforma até 5.000 usuários ativos mensais
- Reunião trimestral de revisão
Standard
Dez horas mensais de consultoria para evolução de recursos e melhorias de ASO
- Sem custo inicial de desenvolvimento
- Tudo do plano Basic
- 10 horas de consultoria por mês
- Painel de análise de audiência (planejado)
- Evolução contínua de recursos
- Otimização nas lojas (ASO)
- Sem tarifa de plataforma até 15.000 usuários ativos mensais
- Reunião mensal de melhorias
- Orientação para otimização de conteúdo
Premium
Mais de vinte horas mensais de suporte e um responsável dedicado ao crescimento da mídia
- Sem custo inicial de desenvolvimento
- Tudo do plano Standard
- Mais de 20 horas de consultoria por mês
- Responsável de suporte dedicado
- Desenvolvimento personalizado
- Suporte multilíngue com tradução automática
- Sem tarifa de plataforma até 30.000 usuários ativos mensais
- Reunião estratégica semanal
- Análises avançadas e propostas de melhoria
- Relatório de concorrência
Os preços não incluem impostos. Fale conosco sobre requisitos e recursos opcionais.
Services and experience
More than eight years of advertising and media experience, supported by shipped app products
Relevant service experience
Web advertising revenue
Hands-on experience across multiple advertising businesses
Experience in publisher development for an SSP, header bidding implementation, and product development at a DSP informs our approach to advertising revenue. We plan and execute monetization strategies that account for the specific characteristics of app inventory.
App product development
Consumer and enterprise app development experience
We have built and operated independent apps and worked at a Japanese app development company in Vietnam. This experience covers requirements, design, implementation, and the commercial decisions needed to deliver a focused product within practical budgets and timelines.
Analytics and media strategy
Media consulting experience
Drawing on media consulting work and an advertising revenue project for a major video platform, we support audience analysis and content strategy. Google Analytics and SQL-based analysis help connect product decisions to measurable media outcomes.
App development portfolio
A character conversation app with speech generated through VOICEVOX
Key features
- VOICEVOX speech synthesis
- Real-time chat
- Character customization
Technology
A Tokyo travel guide for international visitors with personalized recommendations
Key features
- Attraction recommendations
- Multilingual support
- Offline maps (planned)
Technology
A vertical content app with recommendations and social following features
Key features
- Content recommendations
- Social features
- Custom feeds
Technology
Publisher challenges and responses
Select a topic to review the evidence and MediaLeap implementation approach
Declining advertising revenue
Lower digital advertising CPMs
Display advertising CPMs fell 35% from 2018 to 2023, with many media companies reporting annual revenue declines of 5–15%.
Subscriptions and paid products
The New York Times reported 25.5% year-on-year subscription revenue growth in Q4 2023, accounting for 25% of total revenue.
Native app implementation
Implement in-app purchases and premium features across iOS and Android, creating an additional revenue channel without an upfront development fee.
One partner across the product lifecycle
MediaLeap combines product planning, native app development, monetization, and ongoing operations for web media companies.
Perguntas frequentes
Respostas às principais dúvidas sobre o desenvolvimento de apps com a MediaLeap
Plan the next stage
of your media business
with MediaLeap
In a free consultation, we will review your publication and outline an app strategy suited to its audience and commercial goals.
Work with a partner that can support both development and ongoing operations.
Contact us
Tell us about your web media app project.
We will recommend an approach based on your audience, requirements, and business model.
Free online consultation (30 minutes)
- • Review your current publishing operation
- • Estimate the potential app impact
- • Recommend an appropriate plan
- • Discuss the development schedule
What to prepare
- • Your current publication URL
- • Approximate monthly page views and users
- • Required app features and business goals
- • Preferred development timing
We will send a short questionnaire after booking.
Your answers will help us prepare a more specific recommendation.