DIGITAL. CHANGE.
Lleve su medio al móvil sin coste inicial. Le acompañamos desde el lanzamiento hasta las suscripciones, la publicidad y la evolución continua del producto.
Publisher app assessment
Review your current audience, revenue, and technology position to identify an appropriate app approach
Current traffic sources
Which channels currently account for most visits to your website?
Industry context
Data: Search engine traffic declined by an average of 15% in 2024. 68% of platform-dependent publishers experienced lower revenue.
App impact: An app provides a publisher-owned channel that is less exposed to changes made by external platforms.
Traffic is balanced across several acquisition channels
News aggregators and distribution platforms are the main source
We depend heavily on Google Search and Google Discover
Social platforms such as X, Facebook, and Instagram drive most traffic
Why publishers choose MediaLeap
Develop your web media into a broader platform with stronger revenue potential
Diversified revenue
Build additional revenue streams and a more stable business model as display advertising becomes less predictable.
Add in-app subscriptions to develop recurring revenue alongside traffic-based income.
Create app-specific inventory that complements your existing web advertising.
Use performance data to review and improve the revenue model over time.
Stronger reader engagement
Develop a closer relationship with readers, increase repeat usage, and strengthen the value of your media brand.
Recommend relevant content based on reader behavior and stated interests.
Provide fast navigation and a reading experience designed for mobile use.
Use the app and website together to serve different reader needs and acquisition channels.
International reach and data
Support multilingual publishing and make app performance visible through practical audience analytics.
Reach readers outside Japan with translated content and localized app experiences.
Use reader behavior to inform content planning, distribution, and retention.
Track app usage and business outcomes through a real-time analytics dashboard.
Planes y precios
Empiece sin coste inicial de desarrollo con los planes Standard y Premium
Basic
Desarrollo esencial y soporte para llevar su medio web al entorno móvil
- Desarrollo inicial presupuestado por separado
- Funciones esenciales de la app
- Visualización y búsqueda de artículos
- Notificaciones push
- Suscripciones
- Publicidad en la app
- Publicación en App Store y Google Play
- Sin tarifa de plataforma hasta 5.000 usuarios activos al mes
- Revisión trimestral
Standard
Diez horas mensuales de consultoría para evolucionar funciones y mejorar el ASO
- Sin coste inicial de desarrollo
- Todo lo incluido en Basic
- 10 horas de consultoría al mes
- Panel de analítica de audiencia (previsto)
- Desarrollo continuo de funciones
- Optimización para tiendas (ASO)
- Sin tarifa de plataforma hasta 15.000 usuarios activos al mes
- Reunión mensual de mejora
- Asesoramiento para optimizar contenidos
Premium
Más de veinte horas mensuales de soporte y un responsable dedicado al crecimiento del medio
- Sin coste inicial de desarrollo
- Todo lo incluido en Standard
- Más de 20 horas de consultoría al mes
- Responsable de soporte dedicado
- Desarrollo a medida
- Soporte multilingüe con traducción automática
- Sin tarifa de plataforma hasta 30.000 usuarios activos al mes
- Reunión estratégica semanal
- Análisis avanzado y propuestas de mejora
- Informe de competencia
Los precios no incluyen impuestos. Contáctenos para revisar requisitos y funciones opcionales.
Services and experience
More than eight years of advertising and media experience, supported by shipped app products
Relevant service experience
Web advertising revenue
Hands-on experience across multiple advertising businesses
Experience in publisher development for an SSP, header bidding implementation, and product development at a DSP informs our approach to advertising revenue. We plan and execute monetization strategies that account for the specific characteristics of app inventory.
App product development
Consumer and enterprise app development experience
We have built and operated independent apps and worked at a Japanese app development company in Vietnam. This experience covers requirements, design, implementation, and the commercial decisions needed to deliver a focused product within practical budgets and timelines.
Analytics and media strategy
Media consulting experience
Drawing on media consulting work and an advertising revenue project for a major video platform, we support audience analysis and content strategy. Google Analytics and SQL-based analysis help connect product decisions to measurable media outcomes.
App development portfolio
A character conversation app with speech generated through VOICEVOX
Key features
- VOICEVOX speech synthesis
- Real-time chat
- Character customization
Technology
A Tokyo travel guide for international visitors with personalized recommendations
Key features
- Attraction recommendations
- Multilingual support
- Offline maps (planned)
Technology
A vertical content app with recommendations and social following features
Key features
- Content recommendations
- Social features
- Custom feeds
Technology
Publisher challenges and responses
Select a topic to review the evidence and MediaLeap implementation approach
Declining advertising revenue
Lower digital advertising CPMs
Display advertising CPMs fell 35% from 2018 to 2023, with many media companies reporting annual revenue declines of 5–15%.
Subscriptions and paid products
The New York Times reported 25.5% year-on-year subscription revenue growth in Q4 2023, accounting for 25% of total revenue.
Native app implementation
Implement in-app purchases and premium features across iOS and Android, creating an additional revenue channel without an upfront development fee.
One partner across the product lifecycle
MediaLeap combines product planning, native app development, monetization, and ongoing operations for web media companies.
Preguntas frecuentes
Respuestas a las dudas más habituales sobre el desarrollo de apps con MediaLeap
Plan the next stage
of your media business
with MediaLeap
In a free consultation, we will review your publication and outline an app strategy suited to its audience and commercial goals.
Work with a partner that can support both development and ongoing operations.
Contact us
Tell us about your web media app project.
We will recommend an approach based on your audience, requirements, and business model.
Free online consultation (30 minutes)
- • Review your current publishing operation
- • Estimate the potential app impact
- • Recommend an appropriate plan
- • Discuss the development schedule
What to prepare
- • Your current publication URL
- • Approximate monthly page views and users
- • Required app features and business goals
- • Preferred development timing
We will send a short questionnaire after booking.
Your answers will help us prepare a more specific recommendation.